Signova Journey
In its last twenty five years of existence Signova has made a significant imprint of Indian Tile market by its constant innovation and unparalleled quality. By being constantly with the customers, Signova is able to experience the pulse of the market and adapt itself quickly to the market demands. Our presence was not limited to one territory or region. Instead we have expanded to newer territories thus making our imprints on millions houses and office spaces.

Signova always kept itself updated about the technological changes and partnered with the global best technology providers. By ensuring that every product which is delivered from our premises is unmatched in terms of design, innovation and resilience, Signova is brand to reckon with in the tile market.

In a volatile market the success of the organisation depends on its ability to innovate and collaborate. Signova is making a momentous expansion by partnering with Sanotion to manufacture and market their award winning product called SquatEase. By bolstering this strategic tie up, Signova will be entering the sanitary ware market apart from its traditional tile market. We are confident that with our efficient manufacturing set up and effective marketing net work, we will be able to present a very useful and innovating product to the market. This product will be another testimony to prove our relentless pursuit towards quality and customer delight. By leveraging the mutual strengths Signova will be making deeper inroads in both the tile and sanitary ware markets in the future.

Inventors of SquatEase
The SquatEase technology was built and invented by Satyajit Mittal, Founder & Head Innovation at Sanotion Pvt. Ltd. in association with World Toilet Organisation, Singapore. Sanotion is a product innovation and technology development company head quartered at Pune, India.

The SquatEase Journey  
It is a patented ergonomic squat toilet pan to change behavioural habits of the conventional squatter. It’s the world’s first unidirectional squat pan making it easy to clean. The technology has gone through testing between various groups of people, extreme cases such as habitual squatters with medical conditions like knee pain, orthopaedic patients and senior citizens. Also, keeping the visually impaired in mind the technology incorporated the universal symbol for direction change.


The technology is patented in many countries including India, Japan, China, Indonesia and many African countries.

Awards & Recognitions :

  • - Swachh Bharat Puraskaar 2018 by the Hon. PM Shri Narendra Modi and UN Secretary General at Rashtrapati Bhawan Cultural Centre organised by the Ministry of Drinking Water and Sanitation.
  • - Good Design Award 2019, Tokyo Japan
  • - iF Public Value Student Award 2016, Munich, Germany
  • - India Design Mark 2019
  • - Nidhi Prayas Innovation Grant by Science and Technology Park, Pune promoted by NSTEDB, Dept. of Science and Technology, Government of India.

Collaboration with SIGNOVA
Sanotion is extremely enthusiastic in partnering exclusively for manufacture and sales of its ceramic range of SquatEase with Airona Tiles Ltd, Gujarat for Indian market.